Vendor Summit 2020

For this annual one-day event I had the opportunity to create the entire look and feel for the visual content of the event. I was given a tagline to be used as inspiration and from there I developed four initial designs. Eventually the one the majority of stakeholders chose their favorite one and from there I made another iteration until we landed on a final one to use as the hero image and start developing a mood board and other design elements which I handed off to a team of designers who, with a team of copywriters and developers created all the rest of deliverables for the event.

Role: Art director and lead designer