Vendor Summit 2019
Vendor Summit is a one-day event where the Tech Data Agency showcases ways to help customers create successful marketing campaigns. This event represents creative capabilities and annual programs that reinforce market strategies.
For this event, each of designers in my team presented their own concept and the winning concept was mine. This allowed me to lead the design process from concept through completion and guide designers develop each deliverable for the event across various formats from print, web, wayfinders, apps, to large format printing and any other visual medium needed for this annual event.
Role: Art director and lead designer
I was given the tagline “Turning Vision into Value” to run with the visuals for art direction, so I wanted to find a connection between the image of an eye and that of data visualization graphics. The images below inspired me and start designing.
